top of page

How to Convince Your Manager to adopt a Feature Flags Service

Updated: Sep 4, 2023

Convince manager to adopt feature flags

In the dynamic world of software development, staying ahead of the curve is essential. One game-changing tool that can revolutionise your development process is the feature flags service. This powerful technique allows you to control feature releases, experiment with new functionalities, and streamline your development pipeline. However, convincing your manager to adopt this approach might require some persuasive finesse. In this blog post, we will delve into the art of convincing your manager to embrace the transformative capabilities of a feature flags service.

Highlight the Power of Gradual Feature Rollouts

Begin your pitch by showcasing the magic of gradual feature rollouts made possible by feature flags. Explain how feature flags enable controlled releases, allowing you to expose new functionalities to a specific subset of users. This approach significantly reduces the risk of catastrophic bugs affecting your entire user base. Your manager will appreciate the minimised impact on the user experience, making a strong case for enhanced quality and smoother releases.

Showcase the A/B Testing Advantage

Demonstrate how feature flags can elevate your development process through A/B testing. Explain that with feature flags, you can create multiple variations of a feature and test them with different user segments. This data-driven experimentation enables informed decisions based on real user feedback. Highlight how A/B testing improves the accuracy of your development choices, aligning perfectly with the business's goals and customer preferences.

Expedite Time-to-Market with Independent Development

Make your case by emphasising how feature flags facilitate independent feature development and deployment. Describe how teams can work on separate features without worrying about complex integration issues. By decoupling development and deployment, you speed up the time-to-market and reduce the bottlenecks that often accompany traditional release cycles. Your manager will see how this translates into faster innovation and increased efficiency.

Reduce Emergency Rollbacks

Address a major pain point by highlighting how feature flags minimise the need for emergency rollbacks. With the ability to turn off a problematic feature instantly, you eliminate the frantic scramble to revert changes in the event of a major bug. This decreased reliance on last-minute fixes boosts team morale and prevents customer dissatisfaction. Showcase how this proactive approach enhances user experience and saves valuable resources.

Enhance DevOps and Agile practices, assist with Trunk-Based Development and Continuous Integration

Have you heard your boss talking a lot about "agile", DevOps, continuous integration, trunk-based development, DORA metrics, but not really providing you with the right tools to practice all of the above? If that is happening in your team, now is the great time to prove that you cannot "DevOps" or be "Agile" without a feature flags service.

Trunk-Based Development: In trunk-based development, features are developed in short-lived branches. However, integrating these branches back into the main trunk can be challenging and likely will stop you from merging, unless the features are fully complete and tested. Thus, the only way to enable trunk-based development is to introduce feature flags. Feature flags allow you to isolate feature development from deployment. You can merge code into the trunk early without exposing the incomplete feature to users, as your feature code is behind a feature flag. The feature flag keeps the feature hidden until it's complete and ready for release.

Continuous Integration: Feature flags facilitate continuous integration by allowing developers to merge their changes frequently into the trunk. The flagged features can remain dormant until they are thoroughly tested and approved for release. This practice encourages smaller and more frequent integrations, reducing integration conflicts and promoting a smoother development process.

Tailor User Experiences for Maximum Impact

Tap into the idea of personalisation by explaining how feature flags empower you to tailor user experiences. Share the potential of delivering targeted content to specific user groups. This customisation not only enhances engagement but also leads to improved customer loyalty. Paint a picture of how feature flags enable your team to meet the unique preferences of different user segments. If you are a SaaS company, feature flags can assist with tiered plans for your customers, enabling certain features only to specific tier that the customer is on.

Highlight Operational Flexibility and Innovation

Emphasise the operational flexibility that comes with feature flags. Describe how you can remotely enable or disable features to adapt to changing circumstances or sudden business needs. This agility gives your team the power to respond to challenges swiftly without disrupting the entire user base. Connect this flexibility to fostering a culture of innovation and adaptability within the organisation.


Convincing your manager to adopt a feature flags service might require careful explanation and strategic communication. By highlighting the benefits of gradual feature rollouts, A/B testing, independent development, emergency rollback prevention, personalised user experiences, and operational flexibility, you create a compelling case. Emphasise the alignment with the company's goals and the potential to elevate the entire development process. With the transformative capabilities of feature flags at your disposal, you're well on your way to revolutionising your development pipeline.

27 views0 comments


bottom of page