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Privacy Policy

Last updated: February 2023


1. Overview

FeatureHub is a product developed, administered and owned by Anyways Labs Ltd, a NZ registered company. FeatureHub is a cloud-based Software as a Service (SaaS).


FeatureHub is committed to maintaining the privacy of your personal information.


The primary purpose of this policy is to communicate to you how FeatureHub deals with your personal information. It explains how we collect, use and disclose your personal information, as well as other information or data associated with you and your use of our services. It also informs you about rights and responsibilities you have regarding your personal information, in association with your use of our services.


We believe in informed consent at FeatureHub. We therefore encourage you to read this policy carefully, to help you make an informed decision about sharing your information with us.


By accessing or using our website or software, you consent to the terms of this Privacy Policy as well as our Terms of Service.


Defined terms

  • “You” & “Your”: “You” may be a visitor to one of our websites, or a new or existing user of our Service.

  • “FeatureHub”, “we”, “us”, “our”: FeatureHub & Anyways Labs Ltd.

  • “Service”: our Software as a Service for feature flag management, available via web browser, as well as all subsidiary or additional services offered and controlled by FeatureHub through use of your account.

  • “Organization”: An organization entity that is setup on the FeatureHub platform by a customer.

This policy does not apply to third-party websites, products, or services even if they link to our Services, and You should consider the privacy practices and policies of those third parties carefully.


If You disagree with the practices described in this policy, You should (a) take the necessary steps to remove cookies from Your computer after leaving our website, and (b) discontinue Your use of our Services. ‍


2. Information We Collect

FeatureHub collects personal, business and non-identifiable information about You. This privacy policy is primarily concerned with how we deal with Your personal information.


Personal information is information that can be used to identify an individual person, in particular by reference to an identifier such as a name, contact information or address.

Personal information

We may collect personal information, and other information, when You:


  • ‍Register to use the Service

  • ‍Demo or trial the Service

  • Use the Service, on any device

  • Communicate with us

  • Visit our website

  • Post to our blog

  • Like or interact with us on social media

When you create a FeatureHub account, we may ask for and collect personal information, such as Your:


  • Name

  • Email

This personal information is provided automatically based on the external identity account information that You used to login to FeatureHub, e.g. Google, Microsoft, Github. Your personal information can be edited and updated in the settings of that account. FeatureHub does not hold any responsibility on how information is stored in third-party authentication providers.

End-customer personal information

If you’re a customer of one of our users, the user will likely need to collect information about you when you interact with the user's business through the FeatureHub Service. For example, a user may enter feature targeting information, they may provide information about you, such as your name, address, phone number/s, email, as well as other information. Such information will be stored by us. We will never share such information with 3rd parties or use it for any other purpose.

If you believe a FeatureHub user has entered your personal information into their FeatureHub account, you will need to contact that FeatureHub user directly regarding any questions or requests you have around the storage, use and retention of your information.

Other information

We may also automatically collect non-personal information that Your computer or mobile device provides to us in connection with Your visit to our website, communication with us, or trial or use of the Service, such as:

  • Type of computer or mobile device

  • Device operating system

  • Unique device identifier

  • Browser type

  • Browsing activity

  • IP Address

  • MAC address

  • Physical location (including geolocation, beacon based location, and/or GPS location)

Special categories of data 

FeatureHub does not knowingly attempt to solicit or receive special categories of data, such as personal information relating to race, ethnic origin, political association, trade union membership, religious beliefs, criminal records or health information.

3. How Information May Be Used


FeatureHub collects Your personal information so that we can provide You with the Service and any related services You request. In doing so, FeatureHub may use the personal information we have collected from You for purposes related to the Service, including to:


  • Provide the Service to You, including any additional features, ‘Add-ons’ or connections You activate as part of your use of the Service

  • Respond to Your enquiries and requests

  • Administer our provision of the Service to You

  • Identify You as a User in our system

  • Verify Your identity

  • Communicate with You in provision of technical support and any other issues You might experience in using the Service

  • Send You training, marketing or promotional communications, related to the Service

  • Send You information important to Your use of the Service, such as changes to our terms, conditions and policies

  • Seek feedback from You in the interest of improving our services, including for the purpose of seeking a testimonial or completing a client survey

  • Aggregate personal and other information into non-identifiable, anonymous data to help improve our Services

  • Enforce our Terms of Service & policies

  • Facilitate our internal business operations, including the fulfilment of any legal requirements

  • Prosecute or defend in a court, arbitration, or similar legal proceeding

Your use of the Service means You consent to the collection, holding and usage of personal and other information for these purposes, and any other purpose for which you have provided express permission, on an ongoing basis until termination of Your use of the Service, subject to the terms of this policy and our Terms of Service.


4. How We Disclose Data

FeatureHub is committed to the confidentiality of your information and account data, and will only disclose Your personal and other information to third parties for limited purposes relating to provision of the Service to You, for the improvement of our Service, and under certain circumstances, as described below. We may disclose Your personal and other information with:


  • FeatureHub affiliates: we may disclose Your information to entities that we control, for their internal business purposes and as part of our provision of the Service to You.

  • Third party service providers: we may disclose Your information or account data to third party service providers for the purpose of providing You with the Service, improving our Service, and other aforementioned purposes for how we use Your information, including services such as website hosting, data analysis, payment processing services, information technology and related infrastructure provision, customer service, email delivery, SMS/text delivery, credit card processing, auditing, phone communications, and other similar services. These third parties include but are not limited to: Google, Cloud Services, Mailchimp, Slack, Stripe‍‍

  • Law enforcement agencies, legal systems and regulatory authorities: we may be required to disclose Your information, without Your consent, in order to comply with any court orders, subpoenas, or other legal processes or investigations, if such disclosure is required by law. Where possible and appropriate, we will notify You if we are required by law to disclose Your personal information.

  • Successors: we may disclose Your information in the case of a sale, merger, consolidation, liquidation, reorganisation, or acquisition. In that event, any acquirer will be subject to the obligations of this privacy policy.

  • People browsing our message boards, chat, profile pages, blogs and other services to which You are able to post information and materials, including “Testimonials, Ratings and Reviews” and “Public Forum.” If You submit or agree to testimonials, ratings or reviews to the Service, any Personal Information You include will be displayed in the Service. If you want Your testimonial removed, please contact us at

  • Your contacts associated with your social media accounts, FeatureHub’s social media contacts, and browsers of the applicable social media, in connection with any of Your social media activity related to FeatureHub.

  • Any other entity for which You have provided express consent for disclosure of Your information.

5. Security

FeatureHub takes reasonable physical, technical and administrative precautions to protect Your information from loss, theft, or unauthorised access, alteration or disclosure.


FeatureHub's servers are secured by SSL Certificates issued by Google Cloud (GCP) and Fastly, so all data transferred between You and FeatureHub is encrypted, including data transferred to mobile devices.

FeatureHub is built from the ground up using Google Cloud (GCP) technology. ‍Your data is protected by GCP’s fault tolerant data services


Notification of breach

Should FeatureHub become aware of any accidental, unauthorised or unlawful destruction, loss, alteration, disclosure, or breach of personal information, if such a breach represents a risk to the rights and freedoms of natural persons, FeatureHub will notify You of the breach as soon as possible.


Username & password security

FeatureHub does not use or store passwords, it uses external well known identity services such as Google, Microsoft and Github to manage these. We will never see or know your password. Both SAML and Standard (OAuth based) logins provide us with only a user name and email address, No other information is stored or accepted from these services.

6. Advertising & Choice

FeatureHub will not sell or otherwise disclose Your information to marketers or promotional third parties without your consent.


FeatureHub may use your information for the purpose of sending you training, marketing or promotional communications, related to the Service, or which we determine may be of interest to you due to being relevant to Your business or industry.


You may opt out of these communications by letting us know and we will remove you from our list. However, note that we may still send You communications important to Your use and our provision and administration of the Service to You.

7. Access to Your Information & Retention of Information

You may access your information via Your FeatureHub account or through a request to us.


You have the ability to access, alter or correct Your personal information within Your FeatureHub account. It is Your responsibility to ensure the personal information You provide us is complete, accurate and up to date.


When you update your Name in your Identity provider account (e.g. Google Microsoft, GitHub), we will update your details accordingly.


You can request, at no charge, all personal and other information we hold about you in writing at Following an information request, if you believe any of the information we hold about you is unnecessary, inaccurate, out of date or incomplete, please contact us at


To request removal of Your personal information from any websites or forums controlled by FeatureHub, please request this in writing through .


We will process Your requests as soon as reasonably practicable. If it is not reasonable, practical, or appropriate for us to process Your request in the manner you have requested, or we determine it to be frivolous or vexatious, we will advise you accordingly.  


You may close Your FeatureHub account at any time by removing yourself from an “organization” or when this “organization” subscription terminates/expires. You may have to request your admin to remove you from an “organization” which will disassociate your account. This will terminate Your access to the Service and result in the immediate deletion or anonymization of your account data, including historic backups, stored in various locations around the world. However, note that FeatureHub may have a variety of obligations to retain some or all of Your personal and other information for certain periods.

8. Use of Services by Minors

You may not use the Service if you are under 16 years of age, unless FeatureHub is provided with the appropriate parental or legal guardian consent.


9. International Transfers

Our services are global and account data (including Your personal and other information) may be stored and processed in any country where we have operations or where we engage service providers, and we may transfer Your information to countries outside of Your country of residence, which may have data protection rules that are different to those of Your country. In these cases we will take measures to ensure that any such transfers, and Your information and account data, remain protected.



10. Responsibilities for processing and controlling personal information

Through provision of the Service to You, FeatureHub has an obligation to process Your personal and other information, and account data, as directed by You as part of Your use of the Service, and in accordance with this policy and our Terms of Service. Under this policy and as a data controller, FeatureHub has certain obligations to ensure the privacy of Your personal and other information.


In turn, Your use of the Service involves You collecting, holding and using certain personal and other information about Your customers and any other personal data. You determine and control the entry, use and retention of any personal information within your account. You should be aware of Your responsibilities as a data controller when collecting, holding and using personal information about Your customers, and the corresponding rights of Your customers or data subjects.

If You collect, hold and use a third party's personal information as part of Your use of the Service then You warrant to us that You have the third party’s consent to do so.


11. Updates to this Privacy Policy and Notifications

FeatureHub reserves the right to change this policy at any time, and any amended policy is effective upon the posting on this website. In the event of any significant update/s, FeatureHub will communicate these changes to You via email, notification via the website, or notification through Your account.


You agree that electronic disclosures and notices have the same meaning and effect as if we had provided You with hard copy disclosures. Disclosures and notices in relation to this policy or Your information shall be considered to be received by You within 24 hours of the time they are posted to our website or sent to You via email or notification through Your account.

Contact Us

If You have any questions or concerns about this privacy policy or how your personal information is handled, please contact our Privacy Officer at

If you are dissatisfied with our handling of a query or request raised under this privacy policy, you may consider submitting a complaint to your country's data protection authority.

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