Introducing Application Strategies in FeatureHub v1.8

Managing feature flags efficiently is one of the keys to delivering modern software at speed, but as your applications grow, so does the complexity of rollout strategies.

What happens when the same targeting logic is needed across dozens of features and environments?

FeatureHub introducing Application Strategies - a powerful, scalable way to reuse rollout logic without reinventing the wheel for every flag.

What Are Application Strategies?

In FeatureHub, an Application Strategy is a reusable rollout strategy that can be applied to multiple features and environments within a single application. Think of it as a template for how features should behave, allowing teams to manage targeting rules in one central place and apply them consistently across the board.

Why Use Application Strategies?

1. Eliminate Repetition

Without Application Strategies, teams often have to manually define the same targeting rules (e.g., rollout to 10% of users, or only beta testers) for every feature and across every environment. It’s tedious and error-prone.

With Application Strategies, you define the logic once in the FeatureHub admin app, and reuse it anywhere. This not only speeds up implementation but also ensures uniform behaviour across your feature set.

Less clicking, more shipping.

2. Reduce Errors and Inconsistencies

When rollout rules are duplicated across features, it's easy for small differences to creep in, especially when managed by multiple team members.

By centralising strategy logic:

• You reduce drift between environments.

• You cut down on human error.

• You create a single source of truth for targeting rules.

3. Scale Your Feature Flag Strategy with Confidence

As teams scale, consistency becomes a strategic advantage. Application Strategies let you roll out new features with pre-approved, pre-tested logic, accelerating delivery and reducing coordination overhead.

Whether you're managing:

• Multistage rollouts

• Region-specific toggles

• Tiered user access

... you can do it more efficiently by leveraging Application Strategies.

4. Empower Teams with Smart Permissions

Application Strategies come with granular permission controls:

• Teams can be granted read-only or full access to set up the strategies

• Strategy creation and deletion is tightly scoped to avoid accidental disruptions

This means teams can move fast without stepping on each other’s toes.

5. Easier Maintenance & Bulk Updates

Need to change how a certain group of users sees your features? Instead of updating 10 different feature flags, you can change a single Application Strategy, and the update instantly applies everywhere it’s used.

That’s powerful, especially when reacting to last-minute product changes, security requirements, or experiments.

Start Smarter Rollouts Today

Application Strategies help teams move faster, stay consistent, and manage complexity all without sacrificing control.

If you're already using FeatureHub.io, this is one of the easiest wins you can implement in your feature management workflow.

Explore the Full Docs to get started. Application Strategies are now available in both FeatureHub Open Source (v1.8) and SaaS applications.